The Theory

Good work resonates at every level.

The best ideas operate both at the surface (compelling moments, great set pieces, surprising turns) and underneath (themes, truths, intentions, what the piece believes).

When these levels are aligned, the work feels coherent.

But even when it’s not working, every project leaves clues behind to its true nature: repeated patterns, moments that feel unexpectedly alive, the ideas you return to, the questions you avoid.

Attending to those clues brings the work back into alignment… allowing it to move again.

Uncover the argument, clarify the voice, find the emotional spine.
Let the piece tell you what it wants to be.